We’re rapidly approaching that time of year when cold and flu viruses will be upon us, so why not reduce your risk of contracting either of these little nasties?

Vitamin C, ‘the Super Vitamin’ is recognised worldwide for its ability to prevent and reduce symptom of colds and flu, but did you know it also possesses other important benefits?

The major roles of Vitamin C have been widely documented; however, some people don’t realise that it isn’t only beneficial during cold seasons to help prevent or treat the common cold. It is a fact that vitamin C has an immune-boosting effect, but it is also essential for many other normal physiological functions within your body.

Vitamin C is a powerful antioxidant which could help your body to recover from oxidization, which occurs when the body’s normal metabolism (i.e. Respiratory chain in
Mitochondrion produces superoxide radicals). In warmer climates, our metabolism increases, resulting in the production of more free radicals, hence why your body will
need more vitamin C.

Vitamin C is also important in normal physiology of muscle cells, bones, gums and cartilages, which is a clear indicator that you need to ensure a daily intake of vitamin C whether it is winter or summer.

Vitamin C is also crucial for collagen synthesis; so, to enjoy fresh and shiny skin you need to ensure you have a daily intake of vitamin C.

Where there is increased exposure to the sun, your skin experiences additional stress and if you’re not careful, your skin could be affected with ‘damage’ varying from dryness
to even malignancies and this again, is where vitamin C can be of assistance.